Where the Rich Are Moving Next & Why Its Redefining Luxury

The Dive // What happens when UHNW families seek new homes for safety, vitality, and belonging, and why the industry must pay attention.

This week on The Dive, we are asking: What does it mean when wealth itself begins to move?

Across continents, families with significant resources are rethinking where to live, where to educate their children, and where to build their futures. On the surface, these moves may look like financial strategy. But underneath, they speak to deeper questions of safety, vitality, and belonging in a world that often feels increasingly fragile.

This is not abstract for us at Beyond Luxury. Since Season 1 of the podcast, in our work with clients, and even in our own weekly team calls, the theme of wealth migration keeps resurfacing. With roots across the Americas and Europe, and families marked by migration, it echoes in our own experiences and choices. Which is why we felt compelled to pause and reflect on it more deeply.

Because the scale of these shifts is so vast, we are approaching it differently this week. For the first time, we are splitting our reflection into two parts. Today’s piece explores the phenomenon itself and the patterns emerging around it. Next month’s Dive will move from patterns to meaning, looking at what these movements reveal for culture, for luxury, and for the future we are all shaping together.

Zooming out to observe where wealth is flowing matters. It helps us make sense of the insights we share each week and places them in a wider context. For brands, this perspective is vital. It shapes how they anticipate shifting priorities, design relevance across geographies, and connect with the deeper cultural currents that are redefining value.

We see these shifts not only in data and headlines but also in the quieter decisions ultra-high-net-worth families are making. Some are leaving long-established capitals. Others are planting roots in new hubs that promise stability and continuity. Step by step, these choices are redrawing the map of quality and reshaping how luxury is experienced, appreciated, and desired.

Australia | Henley & Partners

The scale is striking. The Henley Private Wealth Migration Report 2025 projects that 128,000 millionaires will relocate this year, the largest number on record. The United Kingdom alone registered 10,800 departures in 2023 after the end of its non-dom regime, while inflows to the UAE, Australia, and Singapore continue to rise.

What emerges is a map in transition. London, New York, and Hong Kong still carry symbolic weight, yet new geographies are stepping forward. Singapore, Dubai, Sydney, and Miami are no longer seen as peripheral. They are being chosen as homes, supported by infrastructure, cultural life, and stability that families hope will carry across generations.

This movement reflects the atmosphere we are all living in. Privacy feels fragile in a world of constant exposure. Technology expands possibilities even as it deepens unease for the future. The lessons of the Blue Zones remind us that health and time are the most treasured resources, while cultural mirrors like Apple TV+’s 2023 show Extrapolations project futures often shaped by fear. In this light, relocation becomes a search for balance, and perhaps a way of life that feels coherent, safe, and sustainable amid acceleration.

Blue Zone, Greece | Travel.gr

The departure of millionaires and billionaires is part of a wider reordering. Wealth is concentrating in places that promise vitality and security, redefining the cultural and emotional landscape of luxury. More than ever, it reminds us that luxury today is defined less by possessions and more by the freedom to choose how life is lived. With this in mind, we share three dimensions of this shift in this first part of our reflection, which we believe carry particular relevance for our industry and deserve close attention as wealth mobility continues to unfold.

Lets dive in!