How to live longer: Is Longevity the New Luxury?
Beyond Wellness
In “Beyond Luxury: The Promise of Emotion”, Carlota explores the idea of dematerialized luxury— a form of consumption that’s more about emotional comfort and fulfillment rather than owning physical possessions. As she states in her interview with HURS, "It's about creating a deeper EMOTIONAL resonance, where luxury isn't just owned but felt and lived.” This means luxury is more about connecting with our most desired identities and developing a sense of belonging. The notion of aging in the luxury space, is also one becoming more and more prominent in the world we live in today, as she discusses it in “Beauty as it Is.” Aging allows us to build memories, make history, and navigate life’s stages with our loved ones, continually improving and evolving, while sharing experiences.
On the episode of the Beyond Luxury podcast with Diana Verde Nieto, Carlota highlights how the luxury industry has remained remarkably resilient for over the past 150 years, adapting and thriving through variou…